I found the company to be of high ethical standards and they provided an exceptional value.
I received a gift certificate for World of Wheels and due to my schedule and my sons (who was included in the certificate) it was very difficult to schedule a convenient time to redeem it.  WOW was very accommodating and exhibited a high degree of ethics in working with us (we went slightly over the time limit for the certificate and not once did they make any mention of the time limit).  Once scheduled we felt the value we received was exceptional.  We highly recommend WOW to all our friends and even casual acquaintances because we are confident in our recommendation of this company.